Tribe’s goal is to expand the lens of development beyond a singular experience, and approach projects more holistically. We believe that by telling the stories of the community through well-crafted vision, and promotion of strong brands the outcome will be greater engagement and the creation of project ambassadors, netting greater financial outcomes as well as increased opportunities around recruitment and retention.
My native American roots have shown me that being part of a team, a Tribe, generates stronger results, better ideas and problem solving, and it is far more fun than trying to work alone.
The foundation of my career was built in the design world as a landscape architect, focused on luxury resort projects. It is here that I learned from the best, about the importance of delivering positive and memorable customer experiences-to stand out from the competition and drive loyalty.
For over a decade now, I have been focused on exceeding customers’ expectations in commercial development, what we now refer to as experiential development.
I believe that the brands are extension of our culture, and should be the driver of every decision from design and development to recruiting and onboarding. Employee engagement, recruiting and retention are issues for every business regardless of industry. Creating brand loyalty starts from within. If you have passionate, engaged and loyal Tribe members the likelihood of success is exponentially greater.
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